In 2023, AI is all anyone can talk about. Will it gain awareness and take over humanity? Replace lawyers? Could it take away seats that rightfully belong to hardworking UPSC candidates? This exciting AI tool is igniting so much curiosity in everyone’s minds. However, before all the chaos began, there was one question creeping over social media – will AI affect the career decisions of content writers? Well, to put it to rest, the answer is a ‘yes’, and a ‘no’. While AI won’t take away your career as a content writer, it will drastically affect it. The only way to stay in the game is to embrace this new technology and use it to your benefit.
How AI will shape the career decisions of content writers
AI is completely capable of creating tone-deaf neutral content. It can put together information and create varying articles to meet your requirements. However, what AI can’t do is add in real-life references. It won’t tell you the story of Anita who had to re-edit an AI-generated caption four times before it finally got approved by her client. It’s not because ChatGPT is embarrassed by itself. It won’t even tell you about Rohan whose unapproved blog sounded like it was written by a machine and not a human being. Even though it was written by him. The tool can do many things, but affect the career decisions of content writers. Here is what it CAN do:
It can sieve out unoriginal, low-quality content
The appearance of AI tools makes it obligatory for organisations to start testing for AI-generated content. Google and other web browsers will refine their SEO algorithms to filter out unemotional and low-quality content. Career decisions for content writers will need to involve thorough upskilling. You can’t sell uninspired pieces with bad grammar and no SEO to your employer or client. You will need to amp up your game and use AI to do it. Being a content writer in the world of AI is all about wielding your intelligence to harness the power of AI. Use the tool to personalize your content, research your target audience and find crucial information such as statistics and keywords. It isn’t omniscient but it does a better research job than Google research. If you can nail this bit, nothing can stop you.
It will make you reassess your skills as a writer
In the good old days that everyone wishes to go back to, grammar and research were enough to make a good writer. Today, you will need more than just that. An AI content writers understands these tools to use them to their benefit. No CEO is going to sit around and build a blog with ChatGPT. Ace the art of prompting and save hours of your time. This way, you create more high-quality content as well. The more information you consume – about the audience, the topic and about creation – the better you can prompt. For example, imagine using the theory of relativity to somehow explain the relationship between AI and content writers. ChatGPT can do that. Which is kinda cool. The key is to reassess your career decisions as a content writer in the world of AI.
So, how do you make career decisions as a content writer in the world of AI?
You pull up your socks and refine your writing. Just knowing how to write isn’t enough. Create content that breaks the AI-detection software. To be able to stand out as a writer in the world of AI, you will have to assess your skills and interests. That said, you need to understand what the AI can and can’t do. AI can create long-form content but short ad copies are not its forte. Copywriters are safe for now from having to compete with a robot. However, everything else – from Youtube scripts to Twitter threads – can be refined and created by AI.
The best way to go ahead is to research more about AI prompting, listen to multiple mentors and then create an opinion of your own. If you can believe in your strengths and abilities, you can sell them to your employers and clients. But until you do, AI will continue to replace writers whose content reads plain – like it was generated by AI.
